At the e-Dialog Aspire conference this week I talked about using dynamic imagery to update images in campaigns at the time the user opens. This technique means that we can update the content in an email in real time, increasing relevance and ensuring the user…
I’ve been presenting, live tweeting and chatting with clients today at the eDialog client summit. There’s lots of great email & digital marketing thoughts, facts and ideas that I’ll be discussing here over the next few weeks, but in the mean time here are some…
This newsletter from project management app Huddle just looks nice. There’s a good balance of white space, a restrained palette and it’s easy to read – and whilst there’s quite a lot of content it’s not overbearing.
Fully functional video in email has always been a bit of a holy grail for email marketers. There’s been several close-but-no-cigar moments, including using large animated gifs or using proprietary javascript plugins. These have been good as far as they go, but there’s always been drawbacks in…
Our friends at Litmus have released this great infographic detailing some of the best practices and considerations for designing mobile emails. Mobile email client use is rising sharply, but email marketers are still playing catchup in terms of optimising their campaigns for these users – there’s plenty of tips…