We’ve talked before about making the experience better for users with images turned off, but it’s still something that is frequently missed by email coders. This example from McDonald’s includes a few best-practice techniques, such as styling Alt-text and clever use of background colour, plus…
Much has been made of Google’s previous efforts to split the Gmail inbox into different tabs. In their first incarnation, messages were sorted into either Primary, Social, Updates or Promotions sections based on their content. Marketers’ reactions were varied, but there was a general consensus…
This email from online shopping network One Kings Lane is an example of a preference setting reminder done right. It publishes your existing settings, has a clear option to update them, and also has a straight-forward design that works well on mobile.
Whether you are a designer, marketer, just starting out or have been in the email industry for multiple years, the Modern HTML Email guide is for you. Author, Jason Rodriguez, has compiled lessons he has learnt throughout his impressive career and has thankfully (you will be…