January 27, 2011

Email Inspiration: Fotolia Newsletter breaks out the box

Image stock library Fotolia might have a bit of a head start in finding great imagery for their campaigns, but nevertheless their photography is engaging and impactful. Laying up the imagery in a way that breaks out of the template also helps draw the user’s attention, and stands out against the other, more structured emails in the inbox.

  • http://www.facebook.com/profile.php?id=573124532 Liz Lynch

    Honestly, that kinda creeps me out!

  • http://www.facebook.com/profile.php?id=573124532 Liz Lynch

    Honestly, that kinda creeps me out!

  • Gary_smth

    fotolia newsletter design is cool,that is true,but what about the content=?
    content is bad,we still remember when they used to include so called Tutorials and non-sense texts and contents!!!!

    • Detail

      Really ? You make me want to know more 😀

  • Gary_smth

    fotolia newsletter design is cool,that is true,but what about the content=?
    content is bad,we still remember when they used to include so called Tutorials and non-sense texts and contents!!!!

    • Detail

      Really ? You make me want to know more 😀

  • Bryan Quilty

    the header image is striking, sure, but the rest is just directionless. there’s no sense of flow to this at all.

  • Bryan Quilty

    the header image is striking, sure, but the rest is just directionless. there's no sense of flow to this at all.

  • Rhino

    Fotolia needs to lear a lot about communications, specially about Online communications. With the very good exception of their spanish blog and sometimes their french blog(both are updated in a constant basis and with VERY interesting subjects) their external messages and communications are……
    well, let´s say it as…not in the standard level. When you send a newsletter, you need to offer something interesting, it is not accepable that you send stupid non-sense tutorials to thousands of people that does not need to learn how to make a photo look “dirty”, for example.Fotolia is a really good stock agency to sell/buy stock images, but they really need to learn how to send good and interesting communications to their large base of users

  • Rhino

    Fotolia needs to lear a lot about communications, specially about Online communications. With the very good exception of their spanish blog and sometimes their french blog(both are updated in a constant basis and with VERY interesting subjects) their external messages and communications are……
    well, let´s say it as…not in the standard level. When you send a newsletter, you need to offer something interesting, it is not accepable that you send stupid non-sense tutorials to thousands of people that does not need to learn how to make a photo look “dirty”, for example.Fotolia is a really good stock agency to sell/buy stock images, but they really need to learn how to send good and interesting communications to their large base of users

  • http://www.elliot-ross.co.uk Elliot Ross

    Well this has generated some discussion!

    It goes to show that an engaging hero image and a moderately well designed layout can easily fall down without well a thought out content and mailing strategy.

  • http://www.emaildesignreview.com/ Elliot // Email Design Review

    Well this has generated some discussion!

    It goes to show that an engaging hero image and a moderately well designed layout can easily fall down without well a thought out content and mailing strategy.