Locals Know Canada – Using Horizontal Scrolling to Break The Rules

canada-mailing

Usually we’d say that the maximum width of an email should be somewhere between 600 and 700px, but every so often there’s a stand out campaign that can break  the best practice and do something really special. This mailing for the Canadian Tourism Commission is one of those. The design team came up with a fun, interactive “maze” for recipients to scroll around, and eventually find the call to action and an extra incentive offer.

Very cool, and definitely one of the most creative email campaigns I’ve seen in 2009!

Check out the full email, plus some comments from the designers, over at Style Campaign.

Sidebar: The recommended maximum width for horizontal scrolling emails is around 2000px, after which Outlook 2007 starts to have rendering issues.

By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot