International Animation Day #2

We were lucky enough to receive the creative brief for BBC Blue Planet II promo, and with its heaps of animation it seems fitting to dive a little deeper for our second animation related blog post….

This newsletter created waves! It has recently been shortlisted for the DMA Awards 2018 (fingers crossed). We kept copy to a minimum, to focus more on the imagery and animation. Wanting to use subtle GIFs to entice the recipient to scroll further down the email.

If you haven’t been lucky enough to see the whole thing take a look here!

Bex Highfield
Marketing Manager @ Action Rocket

  • Jody Gibbons

    This was a fantastic email – one of those ones you remember. Didn’t realise ActionRocket created it. Great work! All the best with the DMA Awards

    • Action Rocket

      Thank you very much Jody!