Email Inspiration: Zootool Newsletter uses a slider call to action

This campaign for visual bookmarking app Zootool includes an interesting call to action – the slider interface, which users will understand from recent web and app design trends, is used to allow the user to click through and set up a pro version of their account.

By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot