Email Inspiration: Virgin Trains Upgrade Your Status Campaign

This campaign by Virgin Trains cleverly uses common social media design styles to produce an engaging marketing email. It’s also a great example of using the design and copywriting – ‘update your status now’ together to support the message. The details of the offer are then artworked in a style broadly following the Facebook brand, using common social network elements such as photos and comments.

By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot