Email Inspiration: Try a Dyson Solus Mailing


This simple mailing from Dyson borders on sparse, but conveys a single message in a well executed manner.

It’s very on-brand for Dyson, a company that is led by design and concentrates on the job at hand without adding extra superfluous features. The minimal colour scheme allows the call to action and the product “model shots” to really stand out.

The only slightly jarring thing is that in the eyes of an email designer, the “links to bluewater website” text looks more like a bit of instruction that came in with the copy deck, but it still doesn’t look too out of place!