Email Inspiration: Pizza Express Optimising for No Images

Pizza Express are getting a bit of a reputation for building rock solid email campaigns – taking care to make sure the campaign still works when images are turned off. We’ve looked in depth at how to optimise email campaigns for disabled images┬ábefore, but it’s always good to see new examples of this technique – many email clients still disable images by default, so it’s important to think about the experience of those users.

Here’s how the non-images version stacks up against the regular one: