Email Inspiration: Pizza Express Optimising for No Images

Pizza Express are getting a bit of a reputation for building rock solid email campaigns – taking care to make sure the campaign still works when images are turned off. We’ve looked in depth at how to optimise email campaigns for disabled images before, but it’s always good to see new examples of this technique – many email clients still disable images by default, so it’s important to think about the experience of those users.

Here’s how the non-images version stacks up against the regular one:

By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot