Email Inspiration: Fab Design Store Newsletter
Fab.com is an invitation only private design store – and has recently launched their daily inspiration email. It’s a good example of a well designed ecommerce campaign – there’s lots of lovely image shots, clear calls to action and a clear hierarchy between the products and ranges.
The build is pretty solid, and there’s a lot of consideration for variable amounts and types of content. Although curiously, the code doesn’t seem to be optimised for Outlook ’07/10 – the large inspiration images are coded as background images, which don’t display.