Week in email: when best practice isn't best practice, London marketing jobs & more

time for a quick round-up of email marketing news from the last week:

Interesting article from DJ Waldow over at Blue Sky Factory about how there is no one size fits all best practice, and in reality it’s all about finding out what works for your list.

Liz Lynch posted a nice review of recent tax day campaigns over at Email Precicely.

e-Dialog International, based in Central London, is still hiring! there’s lots of vacancies at the moment – view our list of email marketing jobs. There’s more to be added soon, so if you don’t see the role you’d like send in your details and we’ll keep them on file.

Over at The Email Wars Dylan Boyd posted some great tips on the mobile web.

Social Email Marketing posted some interesting thoughts on triggered event based campaigns.

And finally, Smith Harmon spotted a great piece of creative email from Diesel – check it out.

If you’ve got any hot tips for this week, or want a heads up on interesting things as we find them, connect with @iamelliot on Twitter.

http://blog.blueskyfactory.com/best-practice/email-marekting-best-practices-dont-always-work/
By Elliot Ross

Elliot Ross is Managing Director of Action Rocket, an email marketing creative agency based in London. You can find him on Twitter at @iamelliot

  • http://socialbutterflyguy.com/ DJ Waldow

    Hoping that “interesting” also means thought-provoking, solid, and killer! Ha ha. Hope you enjoyed. Thanks for the shout-out and link love.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

  • http://socialbutterflyguy.com/ DJ Waldow

    Hoping that “interesting” also means thought-provoking, solid, and killer! Ha ha. Hope you enjoyed. Thanks for the shout-out and link love.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow