January 11, 2011

Relevance in Subject Lines: The Train Line

This email from UK rail ticket booking website TheTrainLine grabbed my attention, as both the subject line and the main headline were custom-published with data that’s personal to me. The subject line also serves to highlight the key benefit of booking with The Train Line – that you save cash over buying tickets on the day.

Hotmail test interactive email messages with 'Active Mail'

Infographic: Anatomy of an Apple Email

http://www.learningosx.com LearningOSX

Elliot,

You forgot to include the Subject line that grabbed your attention. Thanks!
http://www.learningosx.com LearningOSX

Elliot,

You forgot to include the Subject line that grabbed your attention. Thanks!
- http://www.elliot-ross.co.uk Elliot Ross
  
  ah yes, it was the same as the main title of the email
http://www.elliot-ross.co.uk Elliot Ross

ah yes, it was the same as the main title of the email – last year you saved XX on thetrainline
http://twitter.com/iamelliot Elliot Ross

ah yes, it was the same as the main title of the email – last year you saved XX on thetrainline

Relevance in Subject Lines: The Train Line

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