Mobile sites that offer services would be smart to host a click-to-call link on their homepage for users to easily get in contact and make an enquiry – especially if that is their primary communication channel for customers (Gladstone Brookes example below). The reason for this is it’s simple, easy, convenient and ‘no fuss’ for the user.
Bringing this element to email offers the opportunity to personalise and prompt users to interact and has the potential to maximise engagement and conversions. The below example from the Capital FM welcome email lets you text or call in on the breakfast show straight from the email.
RUSH used this method, combined with a promotional offer and code, in a recent email (see below). The number is also personalised to the branch that I have a purchase history with; for similar companies it would be important for user data to be up to date for this to work effectively. Still, a very good use of click-to-call.
Get involved. Have any examples you’ve received and would like to share? Post your pins and tag us on Twitter at @actionrocket. We will add these to our new mobile email example pin board.
Get in touch. For more information on how to use elements such as this in your campaigns, get in touch with Elliot and the team at [email protected]