Mobile email: Click-to-call examples

Mobile sites that offer services would be smart to host a click-to-call link on their homepage for users to easily get in contact and make an enquiry – especially if that is their primary communication channel for customers (Gladstone Brookes example below). The reason for this is it’s simple, easy, convenient and ‘no fuss’ for the user.

gbmob

Bringing this element to email offers the opportunity to personalise and prompt users to interact and has the potential to maximise engagement and conversions. The below example from the Capital FM welcome email lets you text or call in on the breakfast show straight from the email.

capitalfm

RUSH used this method, combined with a promotional offer and code, in a recent email (see below). The number is also personalised to the branch that I have a purchase history with; for similar companies it would be important for user data to be up to date for this to work effectively. Still, a very good use of click-to-call.

RUSH

Get involved. Have any examples you’ve received and would like to share? Post your pins and tag us on Twitter at @actionrocket. We will add these to our new mobile email example pin board.

Get in touch. For more information on how to use elements such as this in your campaigns, get in touch with Elliot and the team at elliot@actionrocket.co.

By Millie Bartlett

Millie Bartlett is the Marketing Strategist at Action Rocket, an email creative studio based in London. Find her on Twitter at @Amelia__Jane

  • http://www.greyboxcreative.com/ Graphic Geek

    These click-to-call strategy really works, especially when you simplify everything. Users like it when 3 clicks can be done in just one click.