Infographic: Top Email Design Best Practices
This infographic from the EmailMonks has plenty of great recommendations and ideas on best practices for designing email – worth printing out and keeping to hand.
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#emailtip Use Gravatar to set a profile image
This takes two minutes and is totally worth it – register your sending address with Gravatar, add a profile picture, and certain email clients will add the icon next to your emails in the inbox. A quick test shows that it’s supported in Sparrow – which…
A note on Responsive Email Design
I’ve noticed quite a bit of discussion around use of responsive design in email, particularly whether it’s worth investing the time and therefore money, and if it does indeed drive results (Sidebar: I can’t share specifics, but the stats my clients have shared show it…
iOS6: Apple updates iPhone mail client with ‘VIP Inbox’
In amongst all the new macbooks and iOS 6 features at today’s WWDC keynote were a few updates to the native email client, mail.app. Of most interest to email marketers is the VIP inbox, which is a separate inbox containing only emails from people (or brands) that you…
Rethinking Mobile Email Design
The shift to mobile represents a huge challenge to email design. We know that more and more users are checking emails on smart phones and tablets, but currently our approach has largely been to make our current designs work as best we can for these…