This email from Original Penguin has a nice implementation of ‘two click’ Facebook Like functionality. Clicking on the ‘like’ button in the email drives to a landing page with a similar design, which includes a working like button. Users can then use that to like…
One thing that often gets overlooked when discussing mobile use of email marketing campaigns is where recipients end up after they’ve clicked. Whilst this email isn’t particularly optimized for viewing on a mobile (aside from a link to a text based ‘mobile version’ at the…
Update – see comments section for feedback with the design team. MTV UK‘s new email newsletter broadly follows some best practice, but there’s a few tweaks that could be made to really make it perform. The design and branding is very strong, and neat tricks…
Fabric is one of the last great superclubs in London – putting on weekly events, selling music through their own label and providing a great series of cds and podcasts. Their weekly email newsletter is an oasis of best practice and intelligent marketing, in a…
Blik produce easily removable vinyl wall art for use in homes and businesses. They have quite a cool, quirky background and have done collaborations with some pretty impressive brands. Their weekly newsletter is always really visually appealing, and shows how you don’t always just have…