Recently I’ve been looking at ways we can learn from user behaviour in email campaigns, and then using these learnings to inform future content and campaigns that are sent to that user. This campaign from boutique travel site Mr. & Mrs. Smith shows how something…
UK fashion retailer Topshop recently sent this campaign to both apologise for problems with their website and offer a free shipping code to make up for it. It’s clever, and manages to use good copy writing and imagery to turn an initially bad experience into a positive…
Bristol based digital agency 3Sixty produce a simple but effective newsletter, primarily driving traffic to recent blog posts on their site. There’s just the right balance of content to entice the recipient into reading further, without being overpowering. The design is simple, but closely follows the…
We’ve featured Made.com‘s product mailings before, but more recently they’ve also started to send an occasional behind the scenes email. Part of their proposition is that you can order an item of furniture from a limited production run, and therefore the customers are perhaps more…
Australian design agency Percept produce a very well designed quarterly newsletter, showcasing their latest work and news. The striking imagery is backed up by an unconventional-but-effective layout, whilst still observing best practice standards.