This newsletter from accountancy service Solo illustrates our recent point about the fold and scrolling in email. As there’s not a massive amount of content, it could have been possible to fit most of this into the preview pane area, but it still would have…
Gap Europe’s last minute Christmas campaign features an interesting animated GIF – depicting a present being unwrapped, and revealing the latest order times to ensure delivery before Christmas. Whilst usually it’s advisable to avoid locking such important information within the frame of an animated image,…
This campaign from Herman Miller demonstrates that it’s possible to produce an email campaign that’s really well designed, whilst still adhering to technical best practice.
Pizza Express are getting a bit of a reputation for building rock solid email campaigns – taking care to make sure the campaign still works when images are turned off. We’ve looked in depth at how to optimise email campaigns for disabled images before, but it’s…
This campaign by Virgin Trains cleverly uses common social media design styles to produce an engaging marketing email. It’s also a great example of using the design and copywriting – ‘update your status now’ together to support the message. The details of the offer are…