This email from online shopping network One Kings Lane is an example of a preference setting reminder done right. It publishes your existing settings, has a clear option to update them, and also has a straight-forward design that works well on mobile.
This email from Panic Software is a nice example of using web fonts in an email campaign. As we discussed recently, they’re not universally supported, but for a high mobile/mac based audience it’s a good option. Elsewhere the email has some nice responsive features, and…
Nowadays, my email inbox tends to contain irrelevant offers so it’s refreshing to receive one now and again that is useful, relevant and easy to redeem. An example of this is this tactically distributed email from Pizza Express which arrived in my inbox just before…
We’ve discussed how to consider email design for mobile devices before, and this Path Nike + campaign is a good example of a desktop email that works well on a mobile screen. There’s big, easy to touch buttons that link directly to the app store,…
Reactivation emails – campaigns sent to users who haven’t been engaged for a while – can be difficult to proposition, but can also drive results when they’re used properly. This campaign from UK food delivery service Ocado managed to get my attention by using strong…