Fashion brands seem to have acquired a bad reputation with their email marketing habits, until recently. With London fashion week taking over the capital, our inbox has been bursting with some strong campaigns. Fashion marketers, take note:
I was lucky enough to attend this years Litmus conference in Boston, ‘Merica and to represent team Action Rocket. It was awesome. The Litmus guys know how to do stuff right. It was pretty much constant contact, either listening to brilliant talks from some of…
Here at ActionRocket HQ we love it when an opportunity presents itself to make an animated GIF. It’s a fairly old school technology, but it can be really effective when combined with the right corrective message. Here’s 5 great animated GIF emails we’ve spotted in…
if you're split testing responsive vs. non, and looking at clicks or opens, you're doing it wrong #emaildesign — Elliot Ross (@iamelliot) July 10, 2014 I watched a webinar yesterday where the presenter was strongly advocating doing a split test between a Responsive email vs.…
We love this B&Q email that Mark Robbins spotted on Twitter, because there is almost everything you’d want to do in an email going on. First off, there’s a custom published barcode, which contains the user’s unique member number. It’s also very nicely responsive. But the main…