time for a quick round-up of email marketing news from the last week: Interesting article from DJ Waldow over at Blue Sky Factory about how there is no one size fits all best practice, and in reality it’s all about finding out what works for…
We’ve looked at Swell emails before but here’s an example of how cheeky copywriting can really make your subject line punchy. I like the design and products in the Swell newsletters and look out for them anyway, so when the subject line is out of…
End Clothing is an independent clothing store based in Newcastle, UK. It’s refreshing to see a small independent store really doing the right things in their emails, and in some ways doing a much better job than some of the high street brands. The products…
It’s another one for the “good but mostly images” folder, but this campaign from Bumble & Bumble just looks nice. Taking a lead from the site, the creative is playful but stylish – and aside from the large image area there’s a lot of best…
Sometimes in the pursuit for perfecting best practice, email designers end up overlooking simple ideas like making the products we’re selling look as desirable as possible. Here’s 5 recent emails that all take different approaches to displaying product photographs, but all succeed in making the…