Top Designs for January
Good riddance to January… with hibernation, healthy eating and abstinence what excitement did the inbox bring to supplement the lack of sun and fun elsewhere? Well I’m glad you asked, don’t say we don’t give you anything 😉
SL: Holly here’s your 2018 at giffgaff
- Personalised content – giffgaff is a little late to the yearly round up party but boy did they leave the best until last. The use of data and fun spin on my usage is just inspiring. Bravo!
- Design / Animation – This email visually is right on the mark, the design enhances the fun aspect of the message and the animation supports this rather than distracting from the story.
SL: Try Change4Life’s new sugar calculator
- Design – Change4Life’s use of bold colours and style is really recognisable and lights up your inbox. I love their use of imagery to convey key messages, for example the volume of sugar recommended per age jumps out at you in a great way.
- Content curation – The way the message pulls together from a content point of view is seamless. Never patronising they highlight the serious message of children’s health supplementing this with tips and tricks to help the whole family be healthier.
SL: More toys, games, gifts…where to put them?
- Mobile design – Ikea is always visually strong and content rich with their email campaigns and January’s is no exception. This email in particular works really well if not better within a mobile device with imagery stacking/resizing and refocusing to work well within this medium. Want to check this out? Click the subject line above to see for yourself.
- Imagery / Flow – Liberty’s design month on month convey’s their luxurious products using great photography and good use of spacing. The layout pulls the customer’s eye down the page and to the point copy summaries each product range without over explaining.
SL: Claim your £5 Zizzi vouchers*
- Content – The area I love most about this email outside of the shorter design, to the point copy and supplementary animation is the way they visualise how to get a £5 voucher making the process simple and easy to understand. Using imaging to explain a three step process rather than over explaining with copy always has my vote.