Top Designs For April
This month we’re sharing our love of Biscoff, funky socks, and house plants. The working from home essentials, right?
1. Doughnut Time
SL: YOU’RE IN THE INNER CIRCLE 🍩
- Minimal design approach. This email catches my attention as soon as it’s opened. Jumping straight into the main focus, the strong visual. Doughnut Time have removed the fuss of a pre-header, header, and nav bar, maximising the impact of the hero itself.
2. Happy Socks
SL: New in: SpongeBob SquarePants
- Bold block colouring. The yellow background that runs throughout this email has been chosen to represent the SpongeBob theme. Whilst it highlights this partnership really well, it also does a great job at standing out from the crowd in the inbox.
SL: Dealing with stress in stressful times
- Simplistic and bold design. A sleek design from Boots, with a lot of content to include they have broken it up nicely. Using a range of block colours, font sizes and a mixture of photography and graphics.
SL: Thank you, NHS 👏
- Compassion. MADE have managed to make light of a tough subject. Highlighting the great work they are doing to help NHS staff, doing this through UGC content makes it appear more authentic and gives a nice human touch.
5. ASDA George
SL: Boredom busters
- Helpful content. This is a great way of maximising the amount of content within a design. Breaking the email up into a ‘time-line’ is helpful to customers, adding value to their experience.
SL: Discover the power of the house plant
- Colour theme. Wilko have done a great job at theming this email. The use of colours compliment the content well, and highlight key pieces of information nicely.
SL: How to put your used grounds to good use
- Z pattern design. A great design structure to use when you want the reader to follow key elements within an email. This is easy to follow, and broken up nicely with the numbered modules.
Marketing Manager @ Action Rocket