Action Rocket at the IAB Upfronts AttentiON event
Last Thursday, we attended our first event in a while (and as a new team) – The IAB Upfronts at Facebook HQ in London.
Strategy
5 observations about the B2B email marketing space
The strategy team here have been spending a lot of time on B2B emails recently and in doing so, we’ve noticed a lack of conversation around the topic (it is even harder to find examples, unless you’re a business that actually receive them). To help…
Digital strategy: Is a URL still needed?
Is digital ready for social media only brands? A vertical under the Clique Media Group’s vast digital umbrella, is Obsessee. A brand whose content destination is only present on their social media channels; the blogging brand focuses on trending topics ranging from fashion to food…
Lace shifts and dormant lists: a peek at ASOS’ re-engagement campaign
Re-engagement emails are a great way to clean and re-activate dormant parts of your list. It’s also a great opportunity to single out customers and make them feel appreciated and heard. That’s why this ASOS email stood out, they noticed I hadn’t been on their…
Why personalisation and relevance in email (and everything else) will always be important
Principle 3 – Remember that a person’s name is to that person the sweetest and most important sound in any language. I’ve been reading (and re-reading) ‘How to Win Friends and Influence People’ for about half a year now – although a lot of it…