Last week we sent our first #emailweekly newsletter, which replaces our old feedburner email alert that auto-sent when we’d written a new blog post. Now, being a blog about email design, we were never really happy with how the old emails looked, but at the…
Much has been made of Google’s previous efforts to split the Gmail inbox into different tabs. In their first incarnation, messages were sorted into either Primary, Social, Updates or Promotions sections based on their content. Marketers’ reactions were varied, but there was a general consensus…
It’s not too uncommon to become frustrated by an unresponsive CTA or an ‘unavailable’ web page on your mobile device. It is nevertheless surprising the amount of small (and large) companies that do not see this as a pressing issue, in terms of conversions and…
We recently had a client ask to use the Open Sans web font in an email campaign, which we eventually got working, so I thought I’d share the process. The client has a large amount of mobile users, so the priority was to get support in…
My tutorial on designing and coding responsive html emails, so the design and layout adapts automatically on mobile devices and tablets, is in the September 2012 issue of .net magazine – issue 232. It follows on from the Rethinking Mobile Email Design article here, and…