A co-branded marketing email from UCAS (the UK’s higher education admissions authority) and Hewlett Packard has caused a bit of controversy over the last few days. The mailing, with subject line “You have been accepted to receive big discounts on HP laptops!”, was sent before…
Email platform provider Mailchimp have announced that marketers will be able to use the latest version of their web-based tool to incorporate Facebook’s ‘like’ functionality directly into email campaigns. The ‘Like’ functionality allows recipients to ‘favourite’ content and share it using the social network –…
View most recent job listings After several recent pitches and winning new work from existing clients, e-Dialog’s London office is expanding and has marketing jobs available on several teams. We’re recognized as global leaders in direct email and digital marketing; not just our opinion, we…
So over the past 6 months or so, web designers have been getting to play around with HTML 5, which is an update on the HTML standard that natively includes features like controls for audio/video playback and drag and drop. Traditionally, these kind of things…
A couple recent email marketing articles that are worth checking out: Twitterize Your Email Subject Lines A really insightful post from Aweber about manimizing the size of your subject lines and making a few words work as hard as possible. Adding Background Images to HTML…