We’ve talked before about making the experience better for users with images turned off, but it’s still something that is frequently missed by email coders. This example from McDonald’s includes a few best-practice techniques, such as styling Alt-text and clever use of background colour, plus…
Whether you are a designer, marketer, just starting out or have been in the email industry for multiple years, the Modern HTML Email guide is for you. Author, Jason Rodriguez, has compiled lessons he has learnt throughout his impressive career and has thankfully (you will be…
San Fransico, London and Boston will be hosting Litmus’ email marketing based conferences this year. With dates in September through to November, it will be bringing together speakers from various agencies and brands who have blazed trails for the industry. It’s bound to be an…
Here are our favourite links from the past week (and beyond) of email marketing and digital. Read and share and let us know what you think! 1. Analysis: Best v. Worst Email Subject Lines Print in the Mix 2. Rumor: Apple’s Next iPhone to Arrive Sept. 10…
Update – you might want to be in the Promotions tab after all – here’s why. A popular topic amongst marketers at the moment is the most recent curveball from Google: Gmail tabs. It is still early days and it will be interesting to see what…