I’ve posted tips on integrating email marketing with social media before, but this example of an editorial email from XYDO puts some of that into practice. This campaign is mailed daily and provides an update on the day’s current news stories (based on my preferences).…
I’ve been presenting, live tweeting and chatting with clients today at the eDialog client summit. There’s lots of great email & digital marketing thoughts, facts and ideas that I’ll be discussing here over the next few weeks, but in the mean time here are some…
Fully functional video in email has always been a bit of a holy grail for email marketers. There’s been several close-but-no-cigar moments, including using large animated gifs or using proprietary javascript plugins. These have been good as far as they go, but there’s always been drawbacks in…
So as you’ve probably noticed, iOS 5 for iPhone, iPad and iPod Touch was released by Apple last week. One of major pieces of the update is the redesigned notifications centre, which after a week or so of use, is turning into a second inbox…
Email analytics service Litmus has just released a great infographic looking at email client, browser and device use over the past year. Key takeouts from the research include: There’s a sharp rise in users opening emails on mobile devices, particularly over the last 6 months Webmail has seen…