Amazon UK are taking an interesting approach introducing a Black Friday campaign to the UK market this year – Traditionally the UK has never really had such an event, perhaps an equivalent is the January sales. It’ll be interesting to see how successful it is…
The Starbucks Card Newsletter is a great example of using full width background imagery in an email campaign – a useful way to add extra brand elements and style, drawing the email out from the regular email client page background. The main content area of…
Really good creative execution and copy writing in this single message email from clothing retailer Howies. There’s also a good balance of imagery vs web text (although it’d be good to get some more in the hero area).
Le Creuset’s UK emails hit a good balance between editorial content and product copy, plus the design is clean and friendly. The build is also pretty robust, with plenty of web text and some nice coding workarounds.
Boden do consistently great emails. Whilst there’s probably a few best practice email tweaks to make, the concept and artworking is always spot on. If you don’t already receive them, I recommend signing up. Here’s five stand out emails from the last few months: