This one day discount campaign by Boden uses a subtle animation (see below) to support the main campaign headline, and also uses simple, easy to understand copy to communicate the message quickly. This is the animation:
This campaign from Lufthansa uses today’s unique date (11/11/11) as a launchpad for a one day offer, appropriately enough for a £1,111 business class ticket. Via Sven @ e-Dialog
At the e-Dialog Aspire conference this week I talked about using dynamic imagery to update images in campaigns at the time the user opens. This technique means that we can update the content in an email in real time, increasing relevance and ensuring the user…
This newsletter from project management app Huddle just looks nice. There’s a good balance of white space, a restrained palette and it’s easy to read – and whilst there’s quite a lot of content it’s not overbearing.
Our friends at Litmus have released this great infographic detailing some of the best practices and considerations for designing mobile emails. Mobile email client use is rising sharply, but email marketers are still playing catchup in terms of optimising their campaigns for these users – there’s plenty of tips…