Behavioural retargetting is a technology that’s recently been popularised on the web – it’s the process of targeting users via banner ad networks after they’ve visited a brand’s site, with an aim to get them to return and convert. This triggered campaign from UK retailer John Lewis uses…
Social network-of-the-moment Pinterest* allows users to collect photos and images from websites into curated ‘boards’. Whilst it’s been around for a year or so, it’s usage from the start of 2012 has really taken off – especially amongst the typical demographics that frequently shop online…
Examples of permission-updating emails are few and far between. They’re what you should use in an ideal world when you do things like change the frequency or content of your email campaigns – to communicate to your list that from now on they’re getting something…
Every so often email marketers start to get concerned about ‘the fold’, or it’s equivalent ‘the preview pane’. We look at where the break is, which content will be displayed in the first screen of our campaign, and then start planning our content hierarchy and…
Anna at StyleCampaign has just uploaded this great talk on the various mobile considerations email marketers need to make. There’s lots of useful theory and practical advice. Well worth a watch! Slides after the jump