International Animation Day #1

So, Sunday 28th October is International Animation Day, but we aren’t content with celebrating this on just one day so…Let’s celebrate International Animation Week!

We shall grace you with different animation related blog posts every day this week.

I had a whip around the studio and for our first post we have complied some of our industry favourites.

1. “This, because it won us a load of burritos.”

2. Slim Jim Studios. Who can’t appreciate a Gifathon? We couldn’t choose 1 so here are 2.

3. 🐙

4. Our no.1 used Slack GIF, of course.

5. Split depth GIFs are fun, difficult to do but will look awesome in email! We sealy like this one.

6. Simple but effective, we like the use of personalisation and segmentation as the text is web text and GIF is surrounding it.

7. Nike only animate certain aspects of their images, doing this in the background of the hero works really well.

8. Using a real video for a GIF usually includes lots of colour, but using a black background keeps the quality high for email use.

9. This is a great product selling GIF, which is clever and very relevant to the brands USP. 

10. This GIF works well because movement has been added to a previously static illustration, a different approach to most animations in email.

Bex Highfield
Marketing Manager @ Action Rocket