Screwfix Subject Line: Free Stripper

Trade tool and hardware supplier Screwfix have a cheeky offer in their latest email – I’m not sure if this is intentional or not, but it’d definitely boost open rates!

Elsewhere there’s lots of good stuff going on – they’ve got an effective email pre-header, a well formed navigation and buttons that drive to their social media activity.

Update – it was intentional, good work guys!