Tag: yesterday’s marketers

Split-Testing Responsive Email Design: You’re Doing it Wrong

Split-Testing Responsive Email Design: You’re Doing it Wrong

if you're split testing responsive vs. non, and looking at clicks or opens, you're doing it wrong #emaildesign — Elliot Ross (@iamelliot) July 10, 2014 I watched a webinar yesterday where the presenter was strongly advocating doing a split test between a Responsive email vs.…