Gmail users tend to be male, drive a Mazda and earn more than Yahoo! Mail users, according to the newly released YouGov Profiler. The profiler allows us to delve into YouGov’s mass of collected data on the UK public, and by filtering by brand, build out a bit more of a user picture.
Of course, these kind of things need to be taken which a huge pinch of salt, but there’s still some interesting things to learn. So we took a look at the typical customer for the popular email clients.
Let’s start with Gmail…
The guys at Volt workforce solutions have produced this intriguing infographic, looking at the types of email client different US professionals use when applying for a new job.
As with the email viewing habits infographic we posted yesterday, it’s worth remembering that these results may not match those of your specific email list – the sample here is people using email to apply for a new job – but there’s some interesting takeouts:
- The big three webmail clients own almost 3/4 market share (remember that these can all be viewed on a mobile, so that’s not necessarily 3/4 of the market using a browser)
- IT, Technical and Creative workers are more likely to have Gmail than Yahoo Mail, but conversely more than half of light industrial users prefer Yahoo.
- Accounting and finance professionals are 60% more likely to use Aol than other users.
- People who are educated at an university level are more likely to use Gmail than Yahoo, however a large amount of those educated to high school level use Yahoo Mail.
However as HTML 5 starts to be supported by email clients and web browsers, it opens up the doors for a much richer experience for the user, and allows marketers to experiment with things like scrolling product boxes, and video & audio with controls.
Recently different email client providers have been moving towards supporting this type of technology, particularly webmail clients, who have been adding HTML 5 doctypes to their pages (this was behind the recent Gmail/Firefox issue). This week’s announcement by Yahoo Mail builds on that – as they’ve just announced a beta version of their new HTML 5 Mobile Webmail for iPhone and iPod touch.
If you’re on an iPhone or iPod touch, you can access the new beta by visiting http://m.yahoo.com/mail and tapping on ‘Preview the new Yahoo! Mail’.
Looking at the beta on an iPhone 4 really shows what HTML 5 is capable of, and where email clients are going – it’s exciting!
Above: this is the inbox view – you can see a carousel of photo thumbnails, which have been rotated and had a drop shadow added. You can gesture left and right to scroll through photos. These are custom published, so these are from my friends on flickr.
Below: Here’s what’s really clever – when you click/thumb an image it opens into a nice lightbox style preview: