MoviePeg is a great little stand for iPad and iPhone (find out more here). Their valentines offer email borders on minimalist – there’s a very simple design, combined with a high-impact image.
The video call to action quickly drives the user to a landing page where they can watch a short video and purchase a MoviePeg online, and the text underneath really only serves as a back-up if images aren’t displayed. Whilst the copy is short and sweet, a simple tweak could be to pull the voucher code out into it’s own box to boost it’s prominence.
Sugru is a cool little product which lets you hack and repair everyday items. It’s similar to modeling clay, but once it’s exposed to air, it cures to a tough flexible silicone overnight using the moisture in the air. You can find out more here.
Their email has three exciting things in it (from an email designer’s perspective!)
1) A cool tiling whole page background – we don’t see enough of these, and in this case it looks really effective. It’s best practice that the content is max 600-700px, but the background can expand and collapse as required.
2) User generated content – tons of it, really engaging and helps build a community feeling – that’s especially prevalent here given the do-it-yourself nature of the product.
3) A youtube-screengrab-as-link module – a great way to simultaneously encourage click throughs and integrate engaging video content into the email experience.
Our main best practice recommendation would be to increase the prominence of links to drive to the site and/or online store. As the email may be going out to existing customers, it may also be worth looking at sharing functionality to allow people to virally share the email with their friends and social networks.