Tag: user experience

Focus group results: the importance of a streamlined user experience

Focus group results: the importance of a streamlined user experience

Having recently completed my degree in Digital Marketing Communications at Manchester Met University, I have this useful piece of research laying around. Instead of having it sit there, benefitting no one, I thought I would repurpose some of the insights as blog posts to share…

Retaining Customers With Email Only Offers

Retaining Customers With Email Only Offers

Nowadays, my email inbox tends to contain irrelevant offers so it’s refreshing to receive one now and again that is useful, relevant and easy to redeem. An example of this is this tactically distributed email from Pizza Express which arrived in my inbox just before…