Tag: the fold

Email Inspiration: Solo Newsletter

Email Inspiration: Solo Newsletter

This newsletter from accountancy service Solo illustrates our recent point about the fold and scrolling in email. As there’s not a massive amount of content, it could have been possible to fit most of this into the preview pane area, but it still would have […]

The Fold and Email Marketing

The Fold and Email Marketing

Every so often email marketers start to get concerned about ‘the fold’, or it’s equivalent ‘the preview pane’. We look at where the break is, which content will be displayed in the first screen of our campaign, and then start planning our content hierarchy and […]