subject line

We Split Tested a Nonsense Subject Line, You’ll Never Guess What Happened Next!

We Split Tested a Nonsense Subject Line, You’ll Never Guess What Happened Next!

Well, actually not much. But that’s because we already know the results of this test are useless.

Last week Clickhole posted this excellent send up of subject line “best practice”, including such gems as ‘Start your subject line with “GOOD EMAIL”‘ and ‘For urgent emails, write “I HAVE YOUR DAUGHTER”‘. We’ve been questioning the value of perceived subject line best practice for a while – there’s obviously a lot of value in writing a subject line that grabs your audience, but we’re not convinced that following an arbitrary set of rules is the right way to get there.

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