This email from UK rail ticket booking website TheTrainLine grabbed my attention, as both the subject line and the main headline were custom-published with data that’s personal to me. The subject line also serves to highlight the key benefit of booking with The Train Line…
Time for a quick round-up of email marketing news from the last week: iPad, and what it means for Email Marketing On the day iPad UK launch day, Philip Storey takes a look at the iPad’s effect on html email and email marketing. 100 free…
Trade tool and hardware supplier Screwfix have a cheeky offer in their latest email – I’m not sure if this is intentional or not, but it’d definitely boost open rates! Elsewhere there’s lots of good stuff going on – they’ve got an effective email pre-header,…
We’ve looked at Swell emails before but here’s an example of how cheeky copywriting can really make your subject line punchy. I like the design and products in the Swell newsletters and look out for them anyway, so when the subject line is out of…