This email from UK rail ticket booking website TheTrainLine grabbed my attention, as both the subject line and the main headline were custom-published with data that’s personal to me. The subject line also serves to highlight the key benefit of booking with The Train Line – that you save cash over buying tickets on the day.
Time for a quick round-up of email marketing news from the last week:
On the day iPad UK launch day, Philip Storey takes a look at the iPad’s effect on html email and email marketing.
Ricardas Montvila at WhichESP brings together a collection of various ready-to-use html email templates.
Mark Brownlow of Email Marketing Reports looks at some common subject line mistakes and provides tips to get the best out of web mail subject lines.
Bryan Quilty at Email Marketing Voodoo has a nice write up of a video-in-email project from my colleagues in the e-Dialog Boston office.
If you’ve got any hot tips for this week, or want a heads up on interesting things as we find them, connect with @iamelliot on Twitter.
Trade tool and hardware supplier Screwfix have a cheeky offer in their latest email – I’m not sure if this is intentional or not, but it’d definitely boost open rates!
Elsewhere there’s lots of good stuff going on – they’ve got an effective email pre-header, a well formed navigation and buttons that drive to their social media activity.
Update – it was intentional, good work guys!
We’ve looked at Swell emails before but here’s an example of how cheeky copywriting can really make your subject line punchy. I like the design and products in the Swell newsletters and look out for them anyway, so when the subject line is out of the ordinary (and probably borderline offensive) it’s extra intriguing – Good work!