Marketers spend a lot of time thinking up clever, witty, interesting content ideas for campaigns (and spend a lot of money implementing them). What if the content you need is already sitting there in front of you; disguised as some boring yet meaningful security measure.
Harvey Nichols thought outside the box and this is the campaign they came up with. We love this idea. Click the image below, sit back and enjoy…
This email has just taken email creativity to a new level, so much so that members of the team and email community are still in a state of ‘Why didn’t I think of that?’.
The concept is based on the idea that their customers are most likely sitting at their desk but can’t browse the site as their boss may be watching them. They are offered the option of viewing a spreadsheet or ‘I don’t do spreadsheets’ which goes to the homepage.
Take a look at the campaign from Bonobos which landed in our inbox yesterday.
28th November 2014 – Black Friday
1st December 2014 – Cyber Monday
With Black Friday only hours away and Cyber Monday a few days away, brands may still be finalising their campaigns and gearing up for the most frenzied time of the year. As retailers compete to push the most stock and savvy customers shop to get the best deals on their christmas shopping, we take a moment to share an EDITD report and review some of the top performing retailers email campaigns from last year.