This email from UK rail ticket booking website TheTrainLine grabbed my attention, as both the subject line and the main headline were custom-published with data that’s personal to me. The subject line also serves to highlight the key benefit of booking with The Train Line…
For most users, the email inbox is a busy place, with a stack of emails screaming out to be opened. In this kind of environment, it’s essential to make sure your subject line is compelling and demands to be opened. After all, no matter how…
This blog post is about how you can improve your email marketing performance by including a quick summary right at the top of your mailing. See that there? It’s the first thing you read and it gives a quick summary of what this piece is…