preference emails

Email Inspiration: Size? gathering user data

Email Inspiration: Size? gathering user data

We love this email from UK streetwear retailer Size? Aside from being a campaign for their current sale, it doubles as an effective user-preference collection email. The shoe size that the user clicks on can be captured and future campaigns can be tailored for that, which is a lot more effective than relying on the user setting this in a preference centre somewhere.

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