UK fashion retailer Topshop recently sent this campaign to both apologise for problems with their website and offer a free shipping code to make up for it. It’s clever, and manages to use good copy writing and imagery to turn an initially bad experience into a positive one.
Hat tip to Elena.
Trade tool and hardware supplier Screwfix have a cheeky offer in their latest email – I’m not sure if this is intentional or not, but it’d definitely boost open rates!
Elsewhere there’s lots of good stuff going on – they’ve got an effective email pre-header, a well formed navigation and buttons that drive to their social media activity.
Update – it was intentional, good work guys!