Reactivation emails – campaigns sent to users who haven’t been engaged for a while – can be difficult to proposition, but can also drive results when they’re used properly. This campaign from UK food delivery service Ocado managed to get my attention by using strong copywriting and imagery. The subject line – “We’ve got an Elliot shaped hole in our lives” – also makes use of personalisation in an interesting way.
UK food delivery service Ocado lead this product email with a strong, easy to understand offer. There’s also some individual product offers, but they’re lower down and less prominent – leaving the hero module to do all the talking. And how tasty does that fruit look?