Having recently completed my degree in Digital Marketing Communications at Manchester Met University, I have this useful piece of research laying around. Instead of having it sit there, benefitting no one, I thought I would repurpose some of the insights as blog posts to share with you lovely people. This is part one…
Entitled ‘Mobile responsive design – retaining customers with delightful content, anywhere’, the research looked into the effects that web and email render quality has on user behaviour and the implications for brands. As well as interviewing 4 industry professionals, the study also questioned two focus groups of students. The aim here was to identify themes in how users interact with different levels of (website and email) quality from a mobile device.
So as you’ve probably noticed, iOS 5 for iPhone, iPad and iPod Touch was released by Apple last week. One of major pieces of the update is the redesigned notifications centre, which after a week or so of use, is turning into a second inbox (for me at least).
As hardly a day goes by without a stat being released about how the iOS mail client is fast becoming the email client of choice for users, I’ve taken a look at how subject lines and pre-headers are displayed for users: