Here’s the slides from a talk I did last week at the European leg of Silverpop’s Amplify conference. It’s a quick look at the different options and opportunities for mobile email design, from some easy wins to completely re-thinking how we approach design.
I’m speaking at a few conferences later this year, sign up for the ActionRocket newsletter and we’ll get the details out in due course.
I’ve noticed quite a bit of discussion around use of responsive design in email, particularly whether it’s worth investing the time and therefore money, and if it does indeed drive results (Sidebar: I can’t share specifics, but the stats my clients have shared show it does).
My tutorial on designing and coding responsive html emails, so the design and layout adapts automatically on mobile devices and tablets, is in the September 2012 issue of .net magazine – issue 232. It follows on from the Rethinking Mobile Email Design article here, and shows how to follow this approach through to html.
You can pick up .net magazine in stores, via iTunes or online here.
So as you’ve probably noticed, iOS 5 for iPhone, iPad and iPod Touch was released by Apple last week. One of major pieces of the update is the redesigned notifications centre, which after a week or so of use, is turning into a second inbox (for me at least).
As hardly a day goes by without a stat being released about how the iOS mail client is fast becoming the email client of choice for users, I’ve taken a look at how subject lines and pre-headers are displayed for users: