Tag: marketing

A =PROPER good idea from Bonobos

A =PROPER good idea from Bonobos

This email has just taken email creativity to a new level, so much so that members of the team and email community are still in a state of ‘Why didn’t I think of that?’. The concept is based on the idea that their customers are most…

Animated GIFs in Email: Novelty or Necessary?

Animated GIFs in Email: Novelty or Necessary?

You either love them or hate them but whether you like it or not, animated GIFs are here to stay. Sure, they can be overdone, an email packed full of them is a pain to look at, but when used sparingly, they can be pretty effective. So…

The Click Generation

The Click Generation

Call to actions are the key to any email campaign, these little beauties help your user decide on where and what to click – not that they always do as they are told. There are many different varieties of CTA’s and the impact of using…

Industry Weekly Wrap-up

Industry Weekly Wrap-up

Before you finish the working week and head out to enjoy the sunshine, take a look at some of our favourite blog posts and links from the past 7 days. 1. 25 mind-blowing email statistics Salesforce 2. How to to Integrate Email and Social Media…