Tag: marketing

Action Rocket at the IAB Upfronts AttentiON event

Action Rocket at the IAB Upfronts AttentiON event

Last Thursday, we attended our first event in a while (and as a new team) – The IAB Upfronts at Facebook HQ in London.

5 observations about the B2B email marketing space

5 observations about the B2B email marketing space

The strategy team here have been spending a lot of time on B2B emails recently and in doing so, we’ve noticed a lack of conversation around the topic (it is even harder to find examples, unless you’re a business that actually receive them). To help […]

Some honest advice about basket abandonment emails

Some honest advice about basket abandonment emails

If you’re an ecommerce company (or you work at one), you’ll know the struggle of getting your checkout process seamless and as user-friendly as possible. You may also be aware that the average basket abandonment rate is around 70%. Now, that sounds daunting, but realistically […]

A =PROPER good idea from Bonobos

A =PROPER good idea from Bonobos

This email has just taken email creativity to a new level, so much so that members of the team and email community are still in a state of ‘Why didn’t I think of that?’. The concept is based on the idea that their customers are most […]

Animated GIFs in Email: Novelty or Necessary?

Animated GIFs in Email: Novelty or Necessary?

You either love them or hate them but whether you like it or not, animated GIFs are here to stay. Sure, they can be overdone, an email packed full of them is a pain to look at, but when used sparingly, they can be pretty effective. So […]