Last Thursday, we attended our first event in a while (and as a new team) – The IAB Upfronts at Facebook HQ in London.
The strategy team here have been spending a lot of time on B2B emails recently and in doing so, we’ve noticed a lack of conversation around the topic (it is even harder to find examples, unless you’re a business that actually receive them). To help B2B Marketers we’ve listed 5 key considerations to take into account when planning your campaigns. Continue reading 5 observations about the B2B email marketing space
If you’re an ecommerce company (or you work at one), you’ll know the struggle of getting your checkout process seamless and as user-friendly as possible. You may also be aware that the average basket abandonment rate is around 70%. Now, that sounds daunting, but realistically some of these users had little intention to buy in the first place and there is not much you can do about that (incentivise, you can definitely incentivise). Something made them put those items in their basket, that’s all you can be sure of.
This email has just taken email creativity to a new level, so much so that members of the team and email community are still in a state of ‘Why didn’t I think of that?’.
The concept is based on the idea that their customers are most likely sitting at their desk but can’t browse the site as their boss may be watching them. They are offered the option of viewing a spreadsheet or ‘I don’t do spreadsheets’ which goes to the homepage.
Take a look at the campaign from Bonobos which landed in our inbox yesterday.
You either love them or hate them but whether you like it or not, animated GIFs are here to stay. Sure, they can be overdone, an email packed full of them is a pain to look at, but when used sparingly, they can be pretty effective. So when is it a good idea to use an animated GIF?…