Tag: marketing

Inspire Session: The Power of Instagram

Inspire Session: The Power of Instagram

“If Facebook demonstrates that everyone is boring and Twitter proves that everyone is awful, Instagram makes you worry that everyone is perfect – except you.” – The Guardian  

Brands Striving For Change

Brands Striving For Change

Fashion brands are known to have a large carbon footprint. From waste and pollution, to the sourcing of their materials. It’s great to see some well recognized brands are starting to use this to their advantage.

Action Rocket at the IAB Upfronts AttentiON event

Action Rocket at the IAB Upfronts AttentiON event

Last Thursday, we attended our first event in a while (and as a new team) – The IAB Upfronts at Facebook HQ in London.

5 observations about the B2B email marketing space

5 observations about the B2B email marketing space

The strategy team here have been spending a lot of time on B2B emails recently and in doing so, we’ve noticed a lack of conversation around the topic (it is even harder to find examples, unless you’re a business that actually receive them). To help…

Some honest advice about basket abandonment emails

Some honest advice about basket abandonment emails

If you’re an ecommerce company (or you work at one), you’ll know the struggle of getting your checkout process seamless and as user-friendly as possible. You may also be aware that the average basket abandonment rate is around 70%. Now, that sounds daunting, but realistically…