We’ve featured Made.com‘s product mailings before, but more recently they’ve also started to send an occasional behind the scenes email. Part of their proposition is that you can order an item of furniture from a limited production run, and therefore the customers are perhaps more interested in this than they would be for more high-street brands. Nevertheless, it’s a quirky way for a retail company to lead with a message that isn’t a direct product sell.
Made.com are a furniture retailer with a difference – users vote on the next product to get made, and then once enough orders are placed they go into production.
Their email is refreshingly bright, and employs a simple spectrum of colours – this really helps the product stand out from the rest of the email. The minimalist, non-bloated copy also matches the non-cluttered style of the products and brand.