hotmail

Infographic: What your email account says about you

The guys at Volt workforce solutions have produced this intriguing infographic, looking at the types of email client different US professionals use when applying for a new job.

As with the email viewing habits infographic we posted yesterday, it’s worth remembering that these results may not match those of your specific email list – the sample here is people using email to apply for a new job – but there’s some interesting takeouts:

  • The big three webmail clients own almost 3/4 market share (remember that these can all be viewed on a mobile, so that’s not necessarily 3/4 of the market using a browser)
  • IT, Technical and Creative workers are more likely to have Gmail than Yahoo Mail, but conversely more than half of light industrial users prefer Yahoo.
  • Accounting and finance professionals are 60% more likely to use Aol than other users.
  • People who are educated at an university level are more likely to use Gmail than Yahoo, however a large amount of those educated to high school level use Yahoo Mail.

Hotmail test interactive email messages with 'Active Mail'

Hotmail have announced a new technology in their inbox called Active Views, which brings more ‘app-like’ technology to email by allowing it’s contents to be up-to-date and more interactive. In the demo video below, a mailing from a hotel site allows the user to search for rooms using a booking widget and browse results, all without leaving the email. The service is currently in a trial with Orbitz, Monster, Netflix and LinkedIn.

In the past we’ve seen similar tests from both Gmail and Yahoo (in Active Mail). Innovations like these could really revolutionize the email marketing experience for customers, but only if the inherent javascript and iframe based security concerns can be responsibly handled.

More information on this Techcrunch article, the Hotmail Blog and find out about the tech behind the system at Microsoft Web Sandbox.

HTML Email Issue: loss of backgrounds in Hotmail (includes fix)

Various email clients have different quirks and html challenges – in our HTML email coding section we document these and detail any workarounds if available.

Email Client Affected:

This issue affects the new version of Hotmail.

Issue:

Hotmail have introduced a code in their rendering engine that effectively removes the background image or colour properties from ‘wrapper’ full width tables. Full width tables are commonly used in html emails to implement background formatting and to center the main email, and are specified as 100% wide.

Effectively the new Hotmail code forces the maximum width of the email to be widest part of the email defined in pixels, which may be either an image or a table.

Fix:

Whilst the width of the wrapping table could be forced out to a certain width (eg. 1000px), this would cause other rendering issues in other platforms (and it would be pretty impractical). Instead, a small CSS code snippet can be used to force the width back out to 100% – simply add this code at the top of the email HTML code:

<STYLE type=”text/css”>
.ReadMsgBody
{ width: 100%;}
.ExternalClass
{width: 100%;}
</STYLE>

Discovered:

July 2010